Online platforms and communities play a significant role in the dissemination of viral content. They can:
Conclusion
Discussion:
The findings of this study highlight the complex and multifaceted nature of viral content on social media platforms. While viral content can be a source of entertainment and social connection, it also raises concerns about the impact on youth culture and social norms. The study suggests that social media platforms have a significant influence on youth culture in Indonesia, shaping their social norms, behaviors, and attitudes.