An Analysis of the Honeymoon Co's Updated Viral Video and Social Media Discussion
“Cute but again, only straight couples? Two queer couples in the background doesn’t count.” – @RainbowRoadTrips, Instagram
However, the long-term reputational damage is still unclear. Some consumers feel "played." They believe the entire saga—from the "accidental" reflection to the silent treatment to the "spontaneous" update—was a calculated, multi-phase marketing campaign.