Historically, "Airtel Masala" was a mobile value-added service in India that provided news and entertainment updates via Multimedia Messaging Service (MMS). Ingenta Connect Streaming Status no official listing
But here is the tragedy of that phrase: It has hijacked a word that is sacred to Bollywood lovers. "Masala," in the context of Indian cinema, is not a cheap thrill. It is an art form. Watch Masala Mms
