The biggest threat to quality in popular media is "fan service" – inserting a legacy character or a meme reference to get a cheer. This is often lazy. Instead, earn the emotion. Avengers: Endgame worked not because of the portals scene’s CGI, but because we had spent a decade with Tony Stark. Quality is built through long-term character investment.
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: Aggregates reviews from professional critics for movies, TV, games, and music, converting them into a single "Metascore" out of 100 for a precise quality gauge. Avengers: Endgame worked not because of the portals