The phrase "" is a direct call to action (CTA) used to begin a registration or onboarding process, most notably by Better.com for their digital mortgage and insurance services.
Look for an "About Us" or "Privacy Policy" page to see who is collecting your data. step 1 enter your email email continue to start better
Why do so many onboarding flows begin this way? Because of the . Once a user takes a small action (typing their email), they are statistically far more likely to complete the next action (clicking "continue"). Behavioral economists call this the "foot-in-the-door" technique. Step 1: Enter your email
The version of you who starts today will thank the version of you who just clicked “Continue.” Show on-screen confirmation and instructions (e
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