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Title:
The Professionalization of the Personality: Analyzing the ‘Sassy’ Persona as a Vehicle for Career Capital in the Digital Economy
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The sass is the bait. The career is the hook. Template: “My job: Do the work
In a sea of AI-generated "5 Tips for Success," being a human with an opinion is revolutionary. For the last decade, career coaches have told
4.1 The Trap of Typecasting
- Template: “My job: Do the work. Not my job: Pretend Elon Musk’s opinion on marketing matters.”
For the last decade, career coaches have told you to keep your LinkedIn profile sterile, to bite your tongue on Twitter (X), and to post nothing but "golden hour" gratitude photos on Instagram. They told you that professionalism meant erasing your personality.