Principles Of Marketing By Philip Kotler Ppt Chapter 1 [2026]

Mastering the Foundations: A Deep Dive into Principles of Marketing by Philip Kotler PPT – Chapter 1

Key jargon from these slides:

The Managerial Definition:

Core Concepts

Write-Up: Principles of Marketing (Kotler) – Chapter 1

Market Offerings:

The combination of products, services, information, or experiences offered to satisfy a need. principles of marketing by philip kotler ppt chapter 1

Marketing is the social and managerial process where companies create value for customers and build strong relationships to capture value from them in return. The ultimate goal is to attract new customers by promising superior value and keeping existing ones by delivering satisfaction. Studeersnel 2. The Five-Step Marketing Process Mastering the Foundations: A Deep Dive into Principles

• Principles of Marketing (18th Edition) by Philip Kotler & Gary Armstrong
• Kotler’s official YouTube channel (Marketing lectures)
• Academic databases for case studies to apply these principles

• Real-world cases (Disney, Nike, Airbnb) show marketing as strategy, not just ads.
• “Marketing Myopia” warning (Levitt via Kotler) – don’t focus on product, focus on customer need.
• Digital shift slides: social media, big data, AI in marketing.