Decoding "24 12 20": The Future of Entertainment and Media Content in a Hyper-Personalized Era
- 82.5% of US adults use at least one streaming service (eMarketer)
- 31.2 million people in the US have abandoned traditional pay TV (eMarketer)
- $32 billion: The loss of revenue suffered by US movie theaters in 2020 (National Association of Theatre Owners)
- 1 million: The number of people who watched Billie Eilish's virtual concert on YouTube
Subtitle:
Why December 20, 2024, is a deadline every creator, streamer, and binge-watcher needs to have on their radar.
The 20 (Fragmented Channels):
The film is split into 20 content assets: