The philosophy of "Less, but better" Weniger, aber besser ) is the cornerstone of Dieter Rams’ work. It suggests that design should focus on the essential aspects rather than overloading a product with non-essential features.
If you have searched for the term , you are likely looking for two things: the specific design principles Rams outlined, and a downloadable document (PDF) that explains or visualizes these rules. This article will serve as your complete guide to that philosophy, the famous 10 principles, and how to access the relevant literature.
It avoids being fashionable and consequently never appears antiquated. Unlike fashionable design, it lasts many years—even in today’s throwaway society.