I'm not quite sure what you're looking for with that specific phrase. It sounds like it could be related to a few different things:
Developers on platforms like GitHub (Adguard Filters) maintain rules specifically to block the persistent banners and "exclusive" pop-ups on latesthdmovies.* domains.
"Exclusive" releases often feature "hardcoded" text or watermarks on the video to brand the content and prevent other sites from claiming it as their own. Security and Legal Risks