Key phenomenons on YouTube:

• Denada
• Tora Sudiro
• Ari Wibowo
• Anang Hermansyah

Indonesian Originals vs. K-Dramas

: For the first time, Indonesian local series are rivaling the popularity of K-Dramas across the region.

Film and Television

• Isyana Sarasvati: A singer-songwriter known for her soulful voice and hit songs like "Temple of Heaven" and "Laskar Pelangi."
• Raisa: A pop singer who has collaborated with international artists like Chrisye and T-Five.
• Afgan: A singer and actor who has released several successful albums and singles, including "Pulang" and "Terima Kasih."

• The Stars: Female creators known as "Mama Muda" (Young Moms) often dominate this space, eating massive portions while talking about household drama.
• The Sound: ASMR is huge, but specifically Indonesian ASMR, which includes the sound of tearing indomie wrappers, pouring hot water into a cup, and the crunch of raw cucumbers.