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The commercial potential of the medium has also exploded. What began as a grassroots movement on YouTube has been co-opted by major advertisers. Brands like IKEA, KFC, and Michelob have produced ASMR-inspired commercials to tap into the demographic. Celebrities and musicians, most notably pop artist Billie Eilish, have incorporated ASMR vocal styles into their work, blurring the lines between the genre and mainstream pop culture. ASMR Here’s a useful feature related to that