Ansoff 1965 Corporate Strategy Pdf ((full)) File
Ansoff, H. I. (1965). Corporate Strategy: An Analytic Approach to Business Policy for Growth and Expansion. McGraw-Hill.
Strategic vs. Administrative Decisions:
Ansoff drew a hard line between "strategy" (decisions about where the company is going) and "administration" (decisions about how to get there). He argued that companies fail when they apply administrative logic (efficiency) to strategic problems (effectiveness).
Ansoff, H. I. (1965). Corporate Strategy. Harvard Business Review, 43(5), 5-14. ansoff 1965 corporate strategy pdf